Why Business Needs a Digital Marketing, What it does for you, and Why it is important to your business today?
In this era, if your business is not present online, it may as well be dead! Here we explain, why you and your business NEED to get involved in Digital Marketing.
There are many ways of Digital Marketing like SEO, Social Media Marketing, Email Marketing, Content Marketing, Google AdWords, Lead Generation, and Inbound Marketing etc.
A lot of entrepreneurs, executives, and individuals have to use digital marketing strategies and digital marketing to brand themselves, build trust, and relate to other people in today’s society.
What Is Digital Marketing?
A lot of people think digital marketing is what happens on the internet, but it’s really what happens on your digital devices. Whether it’s connected through Wi-Fi or whether it’s connected to the Ethernet, whether it’s on your phone, or on your camera, it all happens digitally and allows you get connected. So what do you do with a digital marketing strategy? You have to be on the social platforms today. Whether it’s Instagram, Facebook, Twitter, or LinkedIn, you have to stay connected. Where you are publishing your content is very important.
What Does Digital Marketing Do for Your Business?
First off, Digital Marketing helps you build more awareness for your business and also for you if you market yourself as an individual. So I’m going to talk a little bit about both the corporate side of things and the individual side of things. What people want to see on the individual level is what it is that you’re doing: what kind of panels that you’re sitting on, what you’re getting involved in, and how you’re doing it.
The reason why I’m saying all this content is important is that people are getting to the position of where they are starting to work with people rather than organizations. Nowadays, organizations would prefer to work with individuals over corporations. So using digital marketing strategies, creating social media strategies for yourself, not just for your business, is very important to allow others to see how they can relate to you and what it is that you have done. This helps them to build that trust, whether they have spoken to you or not. (Source)
Why Digital Marketing is Crucial for your Business Success….?
Digital marketing is a fairly new field which aims to improve the digital presence of a business and support the brand across different digital outlets (also transferring to the offline world).
Professional marketing teams engage in different activities in the digital landscape, including:
- Content (blog posts, articles, whitepapers, research studies, eBooks, sales page copy, email newsletters, social media campaigns, SEO).
- Creative (engaging photos and featured images for content, infographics, charts, photos, video).
- Stats (analytics, KPIs, goals, and targets, conversion funnels, customer LTV).
Large enterprises excel at building outstanding marketing campaigns that combine the inbound marketing landscape with the advertisement, on-site presence at events (as sponsors, speakers, volunteers), PR and other outbound campaigns.
Digital marketing can and should be employed in organizations of all sizes – from solopreneurs and freelancers through small and medium-sized businesses to large enterprises. The art of building corporate identity or even a personal brand depends on successful and creative marketing strategies online.
Millennials are the largest group of consumers online. They spend approximately 18 hours a day consuming media, part of the research conducted showed that they spend 223 minutes a day on mobile.
Generation Z is also joining the digital force now – with teenagers up to age twenty-two now using different channels such as Snapchat and Instagram for communication and forming opinions of the surrounding world.
Professional marketers can identify their target market and build a sensible strategy based on their product or service. This could be instrumental to any business striving for growth and establishing dominance among their competitors.
Moreover, an experienced digital marketer could be instrumental in any type of business. This allows flexibility for professional consultants supporting different organizations or launching their own products or professional services (being able to sell themselves). (Source)
Best and Efficient ways of Digital Marketing
CONTENT MARKETING & CONTENT DEVELOPMENT
First, know that content creation isn’t going anywhere and remains among the top priorities in digital marketing. For a business or brand, content marketing’s objective is to ultimately drive interest and leads in the product or service but the focus of the content created must be of benefit to the user. Today’s savvy consumers it’s about attracting the attention and engagement of the user without feeling like a straightforward advertisement. In 2018, content marketing must adapt and shift with the ever-changing landscape of formats, avenues, and micro-moments consumers want to be engaged with via. Knowing how to adapt your content to new modes of consumption will be key to engaging your customers in 2018 and the future.
SOCIAL MEDIA MARKETING
Social media marketing is a cost-effective way to engage with your customers, drive new leads, and heighten overall brand awareness in your market. A solid social media presence with an expertly planned marketing strategy behind it can both increase customer retention and generate new conversion opportunities.
If you own a business and do not have a social media presence- You need to get started. If you are already established on multiple social media platforms, 2018 should be the year for you to improve and expand your social media marketing efforts.
Begin by working on engagement: Figure out what truly drives and interests your customer base. Pre-packaged, one-size-fits-all messages just won’t do in today’s crowded digital landscape. It’s time to create authenticity and allow one-to-one connections with your brand.
In 2018, user-generated content and videos will continue to be some of the most engaging and trustworthy materials businesses can broadcast to their following. User-generated content helps create a feeling of authenticity with your audience and that trust can go a long way towards purchasing decisions. The video is by the far the fastest growing ad format and can help you better reach your mobile customers.
LOCAL OR NATIONAL SEO
If Local or National SEO (search engine optimization) isn’t included in your strategy, you’re missing out on the core building block of your digital strategy. SEO is tapping into the community around you and directing possible customers to your business during their explicit moment of need. Consider the last time you sought out a needed service or professional, you likely performed a search on your phone and briefly glanced at the top 3 results. At a glance, you had competitive choices, contact information, and customer reviews. This is where you likely made a decision and moved on with your day.
What may have felt like an ordinary search by you was actually a well thought out SEO strategy crafted specifically for that business to increase their visibility and attract new customers. For savvy businesses, getting a high ranking on Google for your most lucrative keywords should be a top priority. The majority of clicks and visits are going to the businesses with page one ranking on Google. If you haven’t already, 2018 should be the time for you to take a look at your local ranking and see if you stack up to the competition.
IMPROVE YOUR USER EXPERIENCE AND CONVERSION-BASED OPTIMIZATION
Let’s say you’ve been ahead of the curve and have already implemented a digital marketing strategy to drive traffic to your website, but you’ve noticed you’re not getting the number of leads you originally imagined. It’s time to look at your website’s overall user experience and specifically, whether it has been designed and built in a way that both encourages and allows and conversion.
Companies that take a methodical, structured approach to create a high-converting website are likely to see an increase in sales. In 2018, it’s important to work with a company that will help you create a unique value proposition, clear call-to-action, and builds more ways for your customers to contact and converts them online.
In order to create and maintain growth, you should be testing and tracking your online lead funnel. Don’t be afraid to kick the tires and flourish! (Source)