As 21st century is Era of Creativity, to sustain in this competitive world which is full of creativity one has to apply different marketing strategies to prolong their position in the market.
As we all know every individual (from a small child to older people) are habituated by the use of the internet. Due to its maximum use, people are aware of all brands just on one click in search platform. And due to this Individuals can easily compare brands with is pros and cons.
Due to this for all business, it is very important to update their product detail in the online platform and It is important to do marketing in such platform where people are visiting very often just to evoke about company’s name and product. In addition, Social media marketing helps them to keep a personal touch with their customers.
Social Media Marketing has become a very important part of most digital marketing campaigns. Social media optimization puts your company in an optimum position to tap into the rich interactions that naturally occur in social media platforms discussions about your brand and conversations between you and your customers. Interactions via Social media are a lot of crucial than ever and unless you communicate and associate with your audience, you are certain to lose a valuable advantage.
Various Types of Social Media Platforms to Serve Online Ads:
- Social networking – Facebook, LinkedIn, Google+
- Microblogging – Twitter, Tumblr
- Photo sharing – Instagram, Snapchat, Pinterest
- Video sharing – YouTube, Facebook Live, Periscope, Vimeo
1) Social networking (Facebook, LinkedIn, Google+)
Why people use social media networks: To connect with people (and brands) online.
How they can help your business: Let us count the ways. Market research, brand awareness, lead generation, relationship building, customer service… the list is pretty much endless.
2) Microblogging (Twitter, Tumblr, Blogger)
Why people use blogging networks: To publish, discover, and comment on content online.
How they can help your business: Content marketing can be a highly effective way to engage with your audience, build your brand, and generate leads and sales.
3) Media sharing (Instagram, Snapchat, Pinterest)
Why people use media sharing networks: To find and share photos, video, live video, and other media online.
How they can help your business: Like the major relationship networks, these sites are invaluable for brand awareness, lead generation, audience engagement, and most of your other social marketing goals.
4) Video sharing (YouTube, Facebook Live, Periscope, Vimeo, Youku, Dailymotion)
Why people use video sharing networks: To share and find a new video, live video for learning anything.
How they can help your business: Video sharing networks give people and brands a place to find and share video online, including video and live video.